when is oatmeal not really oatmeal, or, why mcdonald's is always crap, no matter what they claim

Q. How do you take a nutritious, pure, easy-to-prepare food and turn it into garbage?

A. Ask the experts: McDonald's.

In this excellent little piece, Mark Bittman deconstructs McDonald's self-described "bowl full of wholesome", which in reality contains 11 not-food ingredients, more sugar than a candy bar, and only 10 fewer calories than a McDonald's cheeseburger.

This is a perfect example of so much that's wrong with the industrial food chain, how advertising lies, and why fast food should be avoided. And if you need some ideas for quick, nutritious breakfasts, Bittman has those, too.

How To Make Oatmeal... Wrong

by Mark Bittman

There’s a feeling of inevitability in writing about McDonald’s latest offering, their “bowl full of wholesome” — also known as oatmeal. The leading fast-food multinational, with sales over $16.5 billion a year (just under the GDP of Afghanistan), represents a great deal of what is wrong with American food today. From a marketing perspective, they can do almost nothing wrong; from a nutritional perspective, they can do almost nothing right, as the oatmeal fiasco demonstrates.

One “positive” often raised about McDonald’s is that it sells calories cheap. But since many of these calories are in forms detrimental rather than beneficial to our health and to the environment, they’re actually quite expensive — the costs aren’t seen at the cash register but in the form of high health care bills and environmental degradation.

Oatmeal is on the other end of the food spectrum. Real oatmeal contains no ingredients; rather, it is an ingredient. As such, it’s a promising lifesaver: oats are easy to grow in almost any non-extreme climate and, minimally processed, they’re profoundly nourishing, inexpensive and ridiculously easy to cook. They can even be eaten raw, but more on that in a moment.

Like so many other venerable foods, oatmeal has been roundly abused by food marketers for more than 40 years. Take, for example, Quaker Strawberries and Cream Instant Oatmeal, which contains no strawberries, no cream, 12 times the sugars of Quaker Old Fashioned Oats and only half of the fiber. At least it’s inexpensive, less than 50 cents a packet on average. (A serving of cooked rolled oats will set you back half that at most, plus the cost of condiments; of course, it’ll be much better in every respect.)

The oatmeal and McDonald’s story broke late last year, when Mickey D’s, in its ongoing effort to tell us that it’s offering “a selection of balanced choices” (and to keep in step with arch-rival Starbucks) began to sell the cereal. Yet in typical McDonald’s fashion, the company is doing everything it can to turn oatmeal into yet another bad choice. (Not only that, they’ve made it more expensive than a double-cheeseburger: $2.38 per serving in New York.) “Cream” (which contains seven ingredients, two of them actual dairy) is automatically added. . .

. . . Here’s the thing: McDonald’s wants to get people in the store. Once a day, once a week, once a month, the more the better, of course, but routinely. And if you buy oatmeal, they’re o.k. with that. But they know that, once inside, you’ll probably opt for a sausage biscuit anyway.

And you won’t be much worse off.

Read it here. And don't ever buy what they're selling - not just the products, but the lies behind them.

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orenstein, porter and the disneyfication of (very) little girls

Last year, I highlighted a story about a study proving that "almost nothing we do with our brains that is hard-wired. Every skill, attribute and personality trait is moulded by experience." This inspired one of my better posts, "science proves that men and women are from the same planet", relating the belief that so-called traditional gender roles are innate to to a right-wing worldview, especially anti-intellectualism and anti-feminism.

I thought of those ideas when I read a column about Peggy Orenstein's recent book, Cinderella Ate My Daughter: Dispatches from the Frontlines of the New Girlie-Girl Culture. I haven't read the book yet, but I have read Orenstein's superb 1994 book Schoolgirls: Young Women, Self-Esteem and the Confidence Gap. I was working with teens at the time, and this book was so powerful, I wrote to the author - on paper, pre-email! - to thank her. So when I see Orenstein's name, I pay attention.

This column by Catherine Porter in the Toronto Star sums up the ideas from Cinderella Ate My Daughter.

In her new book, Cinderella Ate My Daughter, Peggy Orenstein of the New York Times examines the hypergenderized world of little girls, who by age 3 are taught — through their Cinderella tiaras and Belle ball gowns, and mostly by our “oohs” and “ahhhs” over them — that being pretty in a Disney way is what matters most.

That’s the first glass-slippered step on the shimmery slope of objectification, she argues, that leads to black camies and knee-high boots at Hannah Montana concerts by 10, no undies Britney Spears-style by 13, and carefully posed photographs of themselves sent to all 622 Facebook friends. . .

The lesson our daughters are learning, starting with that Disney gown: their lives are performances; they are consumers and marketers.

“Rather than raising a generation of Cinderellas, we may actually be cultivating a legion of step-sisters — spoiled, self-centred materialists, superficially charming but without the depth or means for authentic transformation,” Orenstein writes.

. . . .

• Nearly half the girls surveyed in Grades 1 to 3 want to be thinner.

• Nearly 43,000 children under 18 had “surgically altered their appearance” in 2008, over twice as many as a decade earlier. In 2009, American teenagers had received 12,000 injections of Botox.

• Two-thirds of college students tested by psychologists scored high on the “Narcissistic Personality Inventory,” meaning they are excessively self-involved.

• Close to half of 6- to 9-year-olds girls regularly use lipstick or gloss. Almost one in five girls, aged 8 to 12, wear mascara.

This was before Walmart released its makeup line for 8-year-olds.

These trends are not natural. Our kids aren’t growing up faster, Darwin-like. They’re being pushed by marketers — who created the toddler and tween categories — and we are letting them. We think they are just expressing themselves, the same way we express ourselves by squeezing into skinny jeans and paying $30 to get our eyebrows “weaved.” They’ve just stepped onto the beauty machine earlier than we did.

. . . .

Disney announced this month a deal to enter 580 maternity hospitals in the U.S. to give new mothers a free Disney onesie if they signed up for DisneyBaby.com email alerts.

This is painful to read, its implications monstrous to consider. Among other things, it sickens me how something as elemental as giving birth becomes just another marketing opportunity. Among other things, I wonder how anyone could read this and still believe gender roles are innate.

Porter uses an excellent analogy - one close to my heart - to describe Orenstein's advice to parents:

Orenstein hopes her book is to processed girldom what The Omnivore’s Dilemma was to processed food — a call to action. Her message isn’t to ban all princesses. It’s for parents to chaperone their daughters through that world consciously.

“It is strategic then, absolutely vital — to think through our own values and limits early, to consider what we approve or disapprove of and why,” she writes. “I refuse to believe that parents are helpless.”

Parents are not helpless, I agree. But they are often overwhelmed. And they must first believe these trends are harmful before deciding to consciously help their daughters navigate these minefields. What happens to the girls whose parents are oblivious - or cheerfully complicit?

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wikileaks, facebook and time magazine for adults

I happened to see this on Saturday night, and have been waiting to find it on YouTube. The show pretty much sucks, but once in a while it has a moment.

"What are the differences between Mark Zuckerberg and me? Let's take a look. I give you private information on corporations for free and I'm a villain. Zuckerberg gives your private information to corporations for money and he's man of the year."

When I was a kid, my family subscribed to Time and I thought "Man of the Year" - as it was called then - was a real thing, an actual award with meaning, like a Pulitzer, rather than a promo for the magazine. In 1975 Time named a dozen women Women of the Year. Doesn't everyone know the conversion rate of female to male achievement is 12:1?

"Tonight I want to congratulate Time magazine on the excellent selection of Mark Zuckerberg as Person of the Year. Time magazine - always on the cutting edge; discovering Facebook only weeks after your grandmother."

The Onion says it best.


TIME Announces New Version Of Magazine Aimed At Adults

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what i'm reading: apex hides the hurt

I'll probably write a combined "what i'm reading" post for everything I read on my winter break. But right now I'm reading a novel I love so much, that I just couldn't wait to tell you about it: Apex Hides the Hurt by Colson Whitehead.

I don't want to give too much plot away, because I love the way the novel unfolds, but here's enough to go on. A "nomenclature consultant" is hired to help a town re-name itself. This is a man who dreams up the names that brand our world - the popular pharmaceuticals, the cell phones, the toothpaste, household cleaners and video game systems. Now he's going to judge which name best suits an old town with a new look - new money and new computer-related jobs.

But the town already has a name. Gentrification and job growth are important, but what about tradition? Which leads to the question... whose tradition? Turns out, the town's current and historic name was itself a re-naming, not unlike "America" or the "West Indies". History is written by the conquerors - and the definition of "traditional" depends on where we start.

History, race, class, advertising, language, and consumer culture converge. Yet somehow this all happens in a slim, wryly funny, wonderfully readable, little miracle of a book. I am fascinated by - and so envious of - how certain writers can do so much in so little, layers of meaning packed into so few words.

Apex Hides the Hurt skewers marketing, advertising, and contemporary consumer culture. It's a commentary on the pervasiveness of marketing in our lives, and how marketing reduces everything to its demographic parts. It's about language, and how language is exploited to sell - products, ideas, people, history, anything.

The novel also plays with the contemporary penchant (or obsession) for naming every phenomena of the world around us, the kind that Urban Dictionary collects, but perhaps with a biblical reference, as a man continues to name the animals.

What do you call that terrible length of time between when you see that your food is ready and when your waitress drags her ass over to your table with it? He saw Regina emerge from the back of the restaurant. His eyes zipped to the plate sitting on the kitchen ledge. Tantalasia. Rather broad applications, Tantalasia, apart form the food thing. An emotional state, that muted area between desire and consummation. A literal territory, some patch of unnamed broken gravel between places on a map.

Apex Hides the Hurt even contains a wry send-up of libraries and librarians. A town librarian has written the official history of the town.

Winning over the town librarian for sympathetic press wasn't too much of a task, he figured. A set of leatherbound Shakespeare would do it.

Later, the narrator tries to visit the town library, only to find it has been displaced by a big-box clothing chain, a fictional version of Old Navy.

On the rare occasions that he entered libraries, he always felt assured of his virtue. If they figured out how to distill essence of library into a convenient delivery system - a piece of gum or a gelcap, for example - he would consume it eagerly, relieved to be finished with more taxing methods of virtue gratification. Helping little old ladies across the street. Giving tourists directions. Libraries. Alas there would be no warm feelings of satisfaction today. The place was a husk. The books were gone. Where he would usually be intimidated by an army of daunting spines, there were only dust-ball rinds and Dewey decimal grave markers.

Whitehead writes the hipster librarian with a perfect eye for detail. As she chats with the nomenclature consultant, he thinks, "Slimpies: Ready-to-Wear Shrugs for When You Just Don't Have It in You."

* * * *

Before the digital era and the explosion of activist creativity, before YouTube and viral marketing - and before the shelf life of taglines had been reduced to nanoseconds - there were some standard activist slogans you'd always see. The same dozen sayings would emblazon the t-shirts, bumper stickers and postcards sold at demos and folk music festivals. "I long for the day schools have a surplus and the Pentagon has to hold a bake sale" and "Why doesn't Crayola's flesh-coloured crayon come in 52 shades?". In those days, there was something called a "flesh-coloured" crayon, a pinkish-beige hue.

Now we live in an era where flesh-coloured crayons come in many shades. Our TV screens are populated by people of all colours. But is that multiculturalism promoting equality, empathy and understanding among all people? Or is the appearance of diversity merely a tool used to induce more people to buy more products? This is a central question of Apex Hides the Hurt. It's about, among other things, what I wrote about here: "you can't find inner peace in a bottle (of iced tea)".

With this brilliant little book, Colson Whitehead becomes one of My Favourite Writers.

* * * *

I've also read Whitehead's wonderful, unusual debut novel The Intuitionist, in which ideas about race and how we perceive the world converge and double-back on themselves in a world of skyscrapers and elevator inspectors. Whitehead is also the author of some of the greatest words ever written about New York City, a collection called The Colossus of New York, the cultural grandchild of E. B. White's classic Here Is New York.

I blogged about Colson Whitehead after a terrific essay of his ran in the New York Times: "I write in Brooklyn. Get over it." And I included him in a trio of Great Writers on the Great City: please go here and especially here. (New York City fans: click on that last link.)

I have not read his novels John Henry Days (2001, shortlisted for Pulitzer Prize) or Sag Harbor (2009), but I will.

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racist bus ad in mississauga: make your voice heard

My friend and comrade Peter alerted me (and many others) to this hideous ad.

Paul Fromm, a mayoral candidate in the recent Mississauga municipal election, is known for his fascist views. A former teacher, Fromm lost his job when he refused to end his association with white supremacist groups. He has written for Stormfront, and has had a series of human rights complaints against him.

Mississauga, the sixth largest city in Canada, would barely exist if it weren't for immigration. Our city is a living, breathing example of the vibrancy of multiculturalism, and proof that Canadian multiculturalism works. Therefore I have no doubt that some residents of Mississauga - perhaps some of those who lived here when it was a white, rural enclave (before it was called Mississauga) - object to our beautiful mosaic. Of course, those folks are all descendants of immigrants, too, but they conveniently forget that fact when blaming their bitter lives on their brown neighbours.

Fromm received 917 votes in the recent election, good enough for ninth place. While he's clearly no threat to Mayor Hazel McCallion, the fact that 900 of my neighbours would vote for this man is disturbing.

From the Mississauga News:

The election is over, but a campaign advertisement that appeared on Mississauga Transit buses – and was still running as late as last week – is firing up residents.

The outsized ad, placed prominently on the back of the vehicles and touting mayoralty candidate Paul Fromm, read: "Fight Gridlock: Freeze Immigration."

Fromm is no stranger to controversy. A former Peel District School Board teacher, he was fired in 1997 after he ignored warnings from administrators to stop associating with known racists and white supremacists. The B’Nai Brith and other organizations had complained about his conduct at a series of right-wing political rallies.

Peter Votsch was so offended by Fromm’s sign, he filed a formal complaint with Mississauga Transit.

“It attempts to link immigration to gridlock, topics which have no apparent relation. This ad appears to be an attack on immigration and immigrant communities, bizarrely blaming immigrants to Canada/Mississauga for heavy traffic on our roads. It is a racist ad that attempts to create anti-immigrant sentiment during our municipal election,” he wrote in his complaint.

Votsch wanted to know why such a “blatantly anti-immigrant message” would appear on public transit. He also wants measures taken to prevent such ads from appearing in all public spaces.

. . .

Fromm insists he was not targeting any particular sector.

“Definitely, I oppose all immigration at this time,” he said. “With 8.4 per cent unemployment, Canada should accept no more immigration until we get Canadians back to work. My ads attacked no community. The ads refer to future intake and cast no aspersions on people who are presently here.”

Contacted by The News, Mississauga Transit director Geoff Marinoff said the City of Mississauga is having the ad removed as the contracted period is over.

“CBS Outdoor is the City’s on-board bus and shelter advertising contractor. The terms of the contract require CBS Outdoor to review the advertising creative for an ad both against the City of Mississauga’s advertising policy and the national Canadian Code of Advertising Standards,” said Marinoff.

He noted that if CBS Outdoor views an ad as questionable, it refers it back to City staff.

“The ad was reviewed by staff and placed on buses...as it met both the policy criteria and the advertising standards,” he said.

Peter responds:

My aim in all of this is to question why the City is outsourcing to a private corporation (CBS Outdoor) to decide what is and isn't to be posted on public space, especially when that corporation has an economic incentive NOT to refuse ads. It seems the Human Rights Code has been privatised in Mississauga.

The City of Mississauga, in turn, responds that not enough people have complained for it to make a difference.

Thanks to Peter's activist network, that may soon be changing. If you would like to add your voice, contact:

Julie Lavertu, Legislative Coordinator
City of Mississauga
Legislative Services Division, Office of the City Clerk
905.615.3200, ext. 5471
Julie.Lavertu@mississauga.ca

For my part, I'm grateful for this ad. It's an opportunity to see this man Fromm for what he really is, and to speak out against him. I do, however, agree that an advertising media company should not be - must not be - the arbiter of what ads appear in public spaces. These are usually the companies that refuse pro-choice or queer-themed ads, while accepting bigoted filth like this.

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browsing the internet just got easier

[redsock: laura asked me to copy this jos post here]

About Google Content Blocker

What is Google Content Blocker?

Google's mission is to organize the world's advertising for maximum exposure to Web users. Unfortunately, annoying Web content often overwhelms the page, causing many users to become distracted and overlook the ads. That's where Google Content Blocker comes in. It effectively blocks all Web site content, leaving only the advertisements.

How does Google Content Blocker work?

After you install Google Content Block, just surf the Web as you normally do. When we find a site that has content, we will block that content so you see only the ads. It all happens automatically, with no effort on your part. ...

Frequently Asked Questions

1. How does Google Content Blocker work?

You're probably too dumb to understand the technicalities, but we'll tell you anyway. We install special top-secret proprietary software on your system. When you browser to a Web site, this software examines the document. Ads are displayed, and everything else is hidden.3. What type of Web content is blocked?

How many times do we have to tell you? Everything is blocked except the ads. It's not rocket science. One more time. Repeat after me: If it's an ad, it's not blocked. If it's not an ad, it's blocked. Got that? ...

5. What if I click on a page that has no ads?

A Web site with no ads? What do you think this is, 1991? The chances of that happening are very small. In such a case, we will insert some randomly selected Google AdSense ads so you'll have something to read. ...

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brain snatchers on the move again: using your children as billboards

Continuing on the advertising theme, we have another answer to my perennial rhetorical question: Is there any space that isn't covered in advertising these days?

This time I also ask a related question. How does the US government help support small businesses? By spending trillions on war and pennies on education. From the Boston Globe:

Ads for cigarettes and liquor won't make the cut.

But ads for local ice cream shops or hair salons could soon be appearing on permission slips, class calendars, and school notices sent home with Peabody elementary school students after a unanimous School Committee vote this week.

The novel plan to sell ad space on school communications marks the latest twist in how commercialization of schools — from the sale of billboard space to ads on buses — is generating cash in lean times.

The ads, possibly the first of their kind in Massachusetts, "will have to be age-appropriate, but we’re thinking about ads from local pizza and ice cream shops, dance and karate schools, maybe from a florist or a college," said Superintendent C. Milton Burnett. The initial program aims to earn at most $24,000.

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the pinkwashing of parliament: we need less pink and more green

October is Breast Cancer Awareness Month and our government wants us to remember that by turning on pink lights on Parliament Hill, through the Estée Lauder Companies' Breast Cancer Awareness Global Illuminations Initiative.

So please buy cosmetic products that are laden with toxins, sold in packaging made of future landfill, and perpetuate the harmful myth that the signs of aging are shameful and must be concealed. Because if you do, a corporation that profits from this deception will donate a tiny portion of their profits to cancer research! Hurrah! What more could we want to fight cancer?

Pinkwashing has become positively ubiquitous, and we're all supposed to cheer that more companies are showing "corporate responsibility". If you criticize this massive corporate shell game, even progressive people will defend it, because it's better that they donate than not, right?

Just don't peek behind the pink curtain. Are these corporations actually responsible? Does the manufacture of their products harm the environment? (Hint: are they produced in countries where there are environmental standards, and are those standards enforced?) Are their employees well compensated and have job security? (Hint: why is it so much cheaper to manufacture in Asia?) Do the companies practice unnecessary testing on animals? Do the products themselves contain carcinogens?

Chances are you don't know the answers to these questions. Unless we do our own research, we know nothing of most companies' supposed responsibility. But they're sticking pink ribbons on their packaging. What more do you need?

Hey, I got an idea. If you want to donate to cancer research, don't buy a tube full of unpronounceable chemicals. If you want to donate to cancer research, donate to cancer research.

Mainstream media is awash with exhortations to reduce our risk of cancer - always full of qualifiers like "somewhat reduce," "possibly prevent" and "some cancers" - but rarely asks why cancer has become so incredibly common. Getting more exercise, wearing sunscreen and not smoking are healthy choices, but the focus remains on individual attempts to avoid disease - rather than collective attempts to reduce the skyrocketing cancer rates overall. It's like we're insisting on wearing seat belts while allowing cars to be sold without brakes.

In this sense, pinkwashing becomes just another advertising sleight-of-hand to divert attention from the questions we should be asking. Dr. J at "your heart's on the left" writes:

When it comes to prevention, the dominant medical model is highly selective in what carcinogens it chooses to blame. The continual rise in lung cancer is blamed solely on the dissemination of [tobacco], but cigarettes are not the only chemical to enter existence over the last century. According to the Canadian Auto Workers Prevent Cancer Campaign:

"The International Agency for the Research of Cancer has identified 24 substances that cause lung cancer in humans. Twenty-three were determined by the excess mortality of workers who were exposed to these substances. The 24th, of course, is tobacco. Why do we hear so much about the dangers of tobacco but so little about the other 23 lung carcinogens? The reason is that tobacco is claimed to be a 'lifestyle' choice, so industry and the medical profession can blame the victims. The other 23 known causes of lung cancer are related to industry. They can be prevented and removed from our workplaces and our environment."

Dr. J's post calls out the gargantuan hypocrisy of a government blathering about cancer "communication" while stonewalling all criticism of the carcinogenic stew that is the tar sands. For more from this perspective, please read "Cancer awareness: stop the tar sands, good green jobs for all".

I wrote about my loathing of the deceptive link between advertising and charitable donations in a popular wmtc post called "you can't find inner peace in a bottle (of iced tea)" (see second half of post).

For more on pinkwashing, see Think Before You Pink:

Think Before You Pink, a project of Breast Cancer Action, launched in 2002 in response to the growing concern about the overwhelming number of pink ribbon products and promotions on the market. The campaign calls for more transparency and accountability by companies that take part in breast cancer fundraising, and encourages consumers to ask critical questions about pink ribbon promotions.

Don't just consume. Ask.

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once upon a baseball game: the corporate takeover of our brains continues

As wmtc readers know, I have a problem with advertising. My problem stems more from quantity - from volume - than anything else. Our visual and aural landscape has been taken over by corporate advertising. Trying to escape from constant exhortations to buy, buy, buy informs much of what I do.

Nowhere does advertising saturation bother me more than when I watch baseball. It makes sense: baseball is my greatest escape and relaxation, and it is more heavily polluted by corporate advertising than any other venue I see.

Fenway Park, Boston, 1942

Ads have always been a part of baseball - in old photographs of ballparks, there are always ads on the outfield wall - but in the last couple of decades, following the trends in the larger culture, baseball has become thoroughly permeated with advertising. I explored this in one of my better posts, "invasion of the brain snatchers", and again in a brief follow-up, "i tried to watch some advertising and a baseball game broke out". For some context for this post, I recommend reading those older posts.

Fenway Park, 1941

Fans often note that the amount of advertising in baseball isn't as bad as in, say, auto racing, where the cars are plastered with ads. I disagree; in terms of what a viewer actually sees, baseball is every bit as bad. Just because - so far - Major League Baseball uniforms and helmets are free from advertising doesn't mean we aren't subjected to just as much advertising during games, maybe more.

During one Red Sox game this summer, I documented just how pervasive this trend has become, by writing down every instance of corporate advertising that I saw or heard. Each time I saw an ad onscreen, I recorded the name of the company and how the ad was seen (that is, where in the ballpark or broadcast).

The ads fall under a few different categories, and I made up codes for each:
OF: outfield wall or on walls along the foul lines
DO: dugout - the dugout walls are papered with ads and there is an ad on the railing that prevents players from tumbling into the dugout while making a play
BP: the dreaded behind-the-plate advertising that began in the 1990s
ODB: an ad you see when the camera shows the on-deck batter, i.e., who is batting next
B2B: This pitching change/linescore/player's stats brought to you by... or an inning or an entire game brought to you by...
DTN: ads that are disguised as donations to Red Sox charities
BPN: bullpen - when you see relief pitchers warming up, there are ads on the bullpen walls
IG: the worst of all, the in-game ad, when some action of the game is linked to a particular ad. There are two such in-game ads during this Red Sox season, one whenever a batter reaches second base on a double, and another for the entire fifth inning.
And some miscellaneous ads that didn't get categorized.

Note that I did not include regular commercial breaks - these are only ads that viewers see during games. Also, photographs are for illustrative purposes only, so you can see what behind-the-plate or outfield ads look like. The photos don't correspond to the list of ads for each inning.

In addition, many of these ads are seen repeatedly. For example, the behind-the-plate advertising is seen during every single pitch, plus replays; I only noted each ad once per inning. Similarly, while there have always been ads on the outfield walls, the televised game now includes many more replays of at-bats and plays than it did 40 or even 20 years ago - which means that the ads are shown many more times, too.

* * * *

Boston Red Sox vs Tampa Bay Rays, June 29, 2010

T1 [top of first inning]

pitching stats B2B Mercedes Benz dealership
BP Lumber Liquidators [twice]
BP Soccer at Fenway
BP Best Buy

OF Redsox.com
OF Ninety Nine
ODB Volvo
ODB Safe and Secure [insurance company tagline]
DO MetroPCS
DO St. Pete Clearwater
OF Soccer at Fenway on sale now
BP Giant Glass [twice]
BP JetBlue.com
BP Soccer at Fenway
B2B [list read by announcer] Southwest, Subaru dealership, Dunkin' Donuts, Ford dealership, AT&T, Kia dealership, Kayem franks

DO Xfinity
DO BankofAmerica.com
OF CVS Pharmacy
OF Waste Management
"The Amica [insurance] Pitch Zone"
OF MasterCard
Linescore B2B Southwest

[This was a 21-pitch inning, so the behind-the-plate ads were seen a minimum of 21 times, plus replays.]

B1 [bottom of first inning]

Inning B2B Southwest.com
Starting lineup B2B local Chevrolet dealership
BP BankOfAmerica.com/redsox [twice]
BP Best Buy
BP Soccer at Fenway on sale now
ODB Safe and Secure
OD Xfinity
DO BankOfAmerica.com/redsox
OF Covidien [health insurance]
B2B Eastern Bank
ODB Ninety-Nine [restaurant]
OF Safe and Secure
OF Waste Management
OF Poland Springs
OF Coca Cola
OF Granite City Electric
Pitch count B2B Southwest
B2B Southwest

T2

B2B Southwest
BP Wise [twice]
BP Best Buy
BP Soccer at Fenway
IG Bruins
OF Stop & Shop
OF Solar Blue
OF JetBlue.com
OF Wise
B2B Covidien, F W Webb, Southwest.com

[There were 10 pitches thrown in this half-inning, so the behind-the-plate ads were seen a minimum of 10 times, plus replays.]

B2

B2B Foxwoods [casino], Southwest.com
BP Dunkin' Donuts [twice]
BP Best Buy
BP Soccer at Fenway
"Key matchup" B2B Acura dealership
OF Waste Management
OF Ninety Nine
food delivery to broadcast booth: D’Angelo Pizza
wallpaper in booth: Dunkin' Donuts
OF Foxwoods
OF Freecreditscore.com
"Amica pitch zone"
IG: "New York Life Safe and Secure" [batter reaches second base]
OF CVS pharmacy
DO Xfinity
DO Ford
OF Waste Management
OF Amtrack
OF Boston Globe
OF 99
OF CVS
OF W B Mason
OF Giant Glass
DTN CVS donation for every extra-inning game
DO Xfinity
DO BankOfAmerica.com/redsox
"Amica pitch zone"
B2B Southwest.com

T3

B2B Beth Israel Deaconess Medical Center
B2B Southwest
BP Hess Express and Hess [twice]
BP Best Buy
BP Soccer at Fenway
"Amica pitch zone"
OF Giant Glass
OF Jordan's Furniture
OF Stop & Shop
OF Waste Management
OF 99
OF Poland Springs
OF Volvo
OF Safe and Secure
DO Xfinity
DO StPeteClearwater.com
DO MetroPCS
DO Ford
DO BankOfAmerica.com/redsox
B2B Southwest.com

B3

B2B Cumberland Farms
BP Giant glass [twice]
BP Best Buy
BP Soccer at Fenway
Waste Management
Wallpaper behind player interview: Dunkin' Donuts
Injury report B2B FCHP [health insurance]
DO Xfinity
"Amica pitch zone"
B2B Southwest.com

T4

B2B Coca Cola, Southwest.com
BP Foxwoods [twice]
BP Best Buy
BP Soccer at Fenway
IG Lumber Liquidators - onscreen and audio
OF Covidien
OF F W Webb

"Amica Pitcher of the Week," vote at NESN.com or at the Yawkey Way team store
OF Granite City Electric
OF Solarblue.com
OF CVS
OF Giant Glass
OF Amtrak
IG General Motors - on screen during at-bat
B2B Southwest.com

B4

B2B Football at Fenway
BP 99 Kids Eat Free When Red Sox Win [twice]
BP Best Buy
BP Soccer at Fenway
OF Foxwoods
OF Budweiser
"AT&T trivia question"
OF Masslottery.com
OF MasterCard
OF CVS
OF Gulf
DO Xfinity
DO Dubble Bubble bucket
OF Waste Management
IG Boston Globe - between batters
OF Stanley
OF Beth Israel Deaconess Medical Center
OF F W Webb
OF Granite City Electric
OF Gulf
B2B Southwest.com

T5

B2B Southwest.com
BP Hood [twice]
BP Best Buy
BP Soccer at Fenway
IG "The 5th inning is the Eastern Bank inning"
IG Eastern Bank on player stats for each batter - repeated several times
IG Eastern Bank between replays - repeated several times
OF Foxwoods
OF Budweiser
B2B Southwest.com

B5

B2B Eastern Bank
B2B linescore B2B Southwest.com
BP Gulf [twice]
BP Best Buy
BP Soccer at Fenway
"The 5th inning is the Eastern Bank 5th inning"
Pitching line B2B Lexus dealership
Player stats B2B Eastern Bank
IG Home Depot - onscreen and audio
IG Uno [restaurant] – onscreen and audio
Player stats B2B Eastern Bank
[announcers chat about going to Uno on their way home]
OF Solarblue.com
OF Soccer at Fenway
Replays B2B Eastern Bank
Player stats B2B Eastern Bank
Replays B2B Eastern Bank
Player stats B2B Eastern Bank
Replays B2B Eastern Bank
Player stats B2B Eastern Bank
OF Covidien
OF W B Mason
Replays B2B Eastern Bank
Player stats B2B Eastern Bank
Replays B2B Eastern Bank
Player stats B2B Eastern Bank
Replays B2B Eastern Bank
Player stats B2B Eastern Bank
IG DTN Eastern Bank donation to Boys and Girls Club of Lowell, Massachusetts
Replays B2B Eastern Bank
Replays B2B Eastern Bank
Replays B2B Eastern Bank
AT&T trivia answer
Player stats B2B Eastern Bank
Replays B2B Eastern Bank
Replays B2B Eastern Bank
B2B Southwest.com

T6

DTN Hess donation for home runs
BP Verizon Wireless [twice]
BP Best Buy
BP Soccer at Fenway
Pitching line B2B Ace Tickets
IG All-Star voting at redsox.com
OF Waste Management, 99, Safe and Secure, Volvo, Poland Springs
IG NESN
OF JetBlue.com
OF MasterCard
OF Mass Lottery
B2B Southwest.com

B6

OF F W Webb - After coming back from F W Webb commercial between innings, camera holds on F W Webb OF ad
B2B Southwest.com
BP Benjamin Moore Paints [twice]
BP Best Buy
BP Soccer at Fenway
BPN Minolta
"Amica pitch zone"
"Game break B2B Toyota"
[Showing highlights of another game, different ads in the other ballpark...]
OF Solarblue.com
OF MasterCard
League leaders B2B Olympia Sports
B2B Southwest.com
pitching change
B2B Southwest.com
IG Twisted Tea - onscreen and audio
Call to the bullpen B2B Ford dealership
BPN Minolta
IG Benjamin Moore - onscreen and audio
OF Budweiser
OF CVS - seen several times on replay
OF W B Mason - seen several times on replay
"Amica pitch zone"
B2B Southwest.com
pitching change
B2B Southwest.com
B2B Southwest.com

[This was a 28-pitch inning, so the behind-the-plate ads were seen a minimum of 28 times, plus replays.]

T7

"Red Sox Gameday Live" B2B Olympia
BP Bigelow Tea [twice]
BP Best Buy
BP Soccer at Fenway
BPN Stop & Shop
BPN Minolta
OF CVS
"Amica pitch zone"
DTN Dunkin Donuts
OF CVS
OF Stop & Shop
OF Covidien
B2B Southwest.com

B7

"Extra Innings Live" B2B W B Mason
Linescore B2B Southwest.com
BP Giant Glass [twice]
BP Best Buy
BP Soccer at Fenway
BPN Konica Minolta
DO Xfinity
DO Ford
DO Dubble Bubble
OF CVS
B2B Southwest.com
pitching change
B2B Southwest.com

T8

B2B Eastern Bank, Sports Authority
BP Under Armor [twice]
BP Best Buy
BP Soccer at Fenway
Linescore B2B Southwest.com
OF F W Webb
OF Granite City
"Red Sox Final" B2B Granite City Electric
OF Giant Glass
BPN Konica Minolta
BPN Stop & Shop
"Amica pitch zone"
BPN Konica Minolta
BPN Stop & Shop
BPN Giant Glass
BPN Konica Minolta
B2B Southwest.com
pitching change
B2B Southwest.com
OF Amtrak
OF Boston Globe
OF 99
Linescore B2B Southwest.com
B2B Southwest.com

B8

B2B Southwest.com
"The road ahead" [schedule preview] B2B Safeco Insurance
BP BankOfAmerica.com [twice]
BP Best Buy
BP Soccer at Fenway
BPN Konica Minolta
BPN Stop & Shop
BPN Giant Glass
Post-game show B2B W B Mason, Granite City Electric
"Catch of the Day" B2B D’Angelo
IG D'Angelo "the official lobster roll of the Boston Red Sox" - onscreen and audio
"Aspen Dental play of the game"
Post-game show B2B W B Mason, Granite City Electric
"Futures at Fenway" B2B Xfinity
B2B Southwest.com

T9

B2B Bermuda Tourism, New England Toyota dealers, Olympia Sports, Sullivan Tire, Southwest
BP Ace Tickets [twice]
BP Best Buy
BP Soccer at Fenway
BPN Konica Minolta
BPN Stop & Shop
BPN Giant Glass
Post-game show B2B Granite City Electric
B2B Southwest.com
pitching change
B2B Southwest.com
Game summary B2B W B Mason, Xfinity
B2B Southwest.com
pitching change
B2B Southwest.com
NESN.com/redsox
"Amica pitch zone"
DTN IG "Save of the Game" B2B Bob's Furniture
B2B Southwest.com

[Red Sox won at home; no bottom of the ninth]

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